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MidTenn S. Apr.30 Bowling Gree 68%
Ft.Wayne F. 80% Apr.29 Baltimore Sh
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CBA holds landmark annual league meeting at the Under Armour Global Headquarters in Baltimore - Nov 21, 2016


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EUROBASKET NEWS
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Stephen
Curry
Traditionally, within the minor league basketball industry, the basketball leagues themselves focus solely on their respective local or regional markets; however, there is little or no networking or business relationships formed on the national or international level. Moreover, most minor league basketball organizations, on the league-level, lack the following critical elements: internal corporate structure, positive media relationships, short-term and long-term business strategies, as well as financial strength. They further lack a practical vision for success for everyone involved in their league, whether it be the individual team owners who are attempting to grow their small businesses, or players who are seeking an opportunity to advance their careers, or coaches who are hoping for an entry into the coveted high-school or collegiate coaching industry, or business partners who are looking for yet another avenue to engage in financial growth. This is where the Central Basketball Association has bucked all traditional norms of the minor league basketball industry, and has not only participated in a track-record of success over the last four seasons, but has also provided a pioneering platform for long-term viability and performance for all parties associated with the league. In 2015, after months of behind-the-scenes work, the CBA began a landmark partnership with Under Armour, which led to the sporting-apparel giant becoming the official apparel brand for the league. With the introduction of Under Armour uniforms, apparel, and products into the CBA, the goal of the relationship between these two entities was to begin a movement in the basketball industry, where players, coaches, and fans, equated the next-generation of success and popularity within basketball with Under Armour. As Golden State Warriors' guard, Stephen Curry (6'3''-PG-88, college: Davidson), provided positive publicity for Under Armour at the NBA level, the goal for the CBA was to build and sustain that popularity at the grassroots level. However, in order to ensure that the CBA could fulfill its end of the bargain of promoting Under Armour at the local, regional, national, and international level, it became critical for the league to continue and build upon their plan for short-term and long-term growth and success. And what better place to engage in these strategic decisions than at the Under Armour Global Headquarters itself in Baltimore, Md. This past weekend, the CBA conducted its annual league meeting on the campus of Under Armour, consisting of league management as well as representatives from the following 10 teams, who are set to participate in the league's fifth year of competition in 2017: Baltimore, Bowling Green, Fort Wayne, Illinois, Indianapolis, Memphis, Middle Tennessee, Mississippi, Peoria, and Washington. Critical matters were presented, evaluated, and negotiated this weekend such as techniques in promoting the Under Armour brand to high school, collegiate, AAU, and various other sporting organizations within each team's respective community. Furthermore, topics such as FIBA rules, revenue and business partnership opportunities for teams, player development, and the CBA Global Opportunities Program, were also discussed at the meeting. Not only was the league meeting a success for all parties that participated during the course of the three-day event in the Baltimore/Washington D.C. area, but it provided an opportunity for members of the league to further network with one another and continue to engage in a familial-style relationship. Regardless, though, of the content of the internal discussions at the league meeting, its very occurrence is a landmark moment for the CBA. It is one thing for a league to just wear Under Armour uniforms. It is; however, another thing for a league to engage in a healthy and critical partnership with a sporting-apparel giant, to the extent that the CBA is conducting its internal league meetings on the Under Armour campus. That, in itself, is the greatest success for the CBA to date; a feat that no other current minor league basketball organization has been able to accomplish.
Courtesy of: playcba.com   




Torey
Fassett
Indianapolis pulls away from Mississippi in final quarter; Baltimore routs Middle Tennessee at home - 2 days ago
BALTIMORE 107, MIDDLE TENNESSEE 78: (Arnold, Md.) - With both teams entering tonight with only one victory each on the season, and knowing that a defeat would all but eliminate them from postseason contention, Baltimore and Middle Tennessee came out in the first quarter in a back-and-forth battle with 10 ties and lead changes. But things slowly began drifting towards the direction of the hosts, as they went on a 21-10 run late in the second quarter to go into the intermission with a slim...   [read more]

Tyron
Criswell
Illinois stuns Indianapolis in rematch, Baltimore earns first win of the season in upset of Mississippi - 10 days ago
ILLINOIS 100, INDIANAPOLIS 88: (Danville, Ill.) - Two weeks ago, Indianapolis easily dismantled Illinois at home, and were looking to sweep the season series tonight across the state border in Danville. But tonight was not an evening for road teams in the CBA, as Illinois jumped out the gates with a 27-10 run and never looked back. They extended the lead to 19 points in the second quarter, and finished the third quarter with a 22-point lead at 76-53, ultimately cruising to their second co...   [read more]

Chrishawn
Hopkins
Indianapolis outlasts Baltimore in offensive shootout; Bowling Green stuns Mississippi on the road - 16 days ago
INDIANAPOLIS 125, BALTIMORE 114: (Indianapolis, Ind.) - With a chance to maintain their positioning as one of the top-3 teams in the league, Indianapolis did not want to waste that opportunity against winless Baltimore this evening, in the first ever matchup between the two clubs. After a closely contested first quarter, Indianapolis used an 11-0 run early in the second quarter to gain separation from the visitors. Although Baltimore, who was on their second road trip to Indiana in as man...   [read more]


1 | 2
In a battle between the two expansion CBA teams, Illinois edges out Baltimore, 98-97, in final minute - 24 days ago  
The reigning champions got off to a good start - 27 days ago  
Al Ansar inks Greg Foster and releases Craig Winder !! - 3 months ago  
One hundred days away from the start of the league's fifth year, as the CBA unveils 2017 season schedule - 4 months ago  
New set of league players en route to South America to participate in CBA Brazil competition - 4 months ago  
CBA holds landmark annual league meeting at the Under Armour Global Headquarters in Baltimore - 5 months ago  
Illinois Coal Miners join CBA for the 2017 season, bringing valuable basketball experience to the league - 7 months ago  
East Coast expansion continues as the Washington Stars join the CBA for the 2017 season - 7 months ago  
Shuckers add Baltimore to name, join new league - 10 months ago  
USBasket.com All-CBA Awards 2016 - 11 months ago  
Mission Accomplished: Undefeated Fort Wayne rout Middle Tennessee to become 2016 CBA Champions - 11 months ago  
2016 CBA Playoff Semifinals: Fort Wayne clobbers Indianapolis; Middle Tennessee escapes Columbus - 11 months ago  
Columbus edges Indianapolis in nail-biting finish to regular season - 11 months ago  
Indianapolis Blaze signs Dion Smith - 11 months ago  
Jones starts his pro career at Columbus Condors - 11 months ago  
Columbus Condors sign Weaver just out of college - 11 months ago  
Bowling Green knocks off undefeated Middle Tennessee; Columbus, Memphis win comfortably - 1 Year ago  
Peoria stuns Columbus, Middle Tennessee holds off Bowling Green, Fort Wayne wins fifth consecutive game - 1 Year ago  
Columbus posts record-breaking win over Peoria; Memphis pulls away in overtime against Mississippi - 1 Year ago  
Middle Tennessee and Columbus claim emphatic road victories; Springfield rallies to remain undefeated - 1 Year ago  
1 | 2

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